How to Connect your Social Channels on Zoho Social?

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Introduction

Zoho Social lets you manage multiple social media platforms from one place. Depending on your plan, you can connect up to 14 social channels, including Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Pinterest, Mastodon, TikTok, Threads, and Bluesky. You can also integrate messaging platforms like WhatsApp Business and Telegram for managing interactions through the Inbox module. 

When you sign up for Zoho Social, a Portal is created automatically, which will house all your Brands. Each brand represents a business or a single social identity. A brand is created the moment you connect your first social channel. 

 

Note: 

  • You must be an Admin to connect social channels. 
  • For LinkedIn, Super Admin privileges are required. 

Step-by-Step Instructions

 

Connect Instagram 

Requirements: 

 

  • Instagram must be a Professional Account 
  • If connecting via Facebook, it must be linked to a Facebook Page 
  • You must have Admin access to the Facebook Page 

 

To switch to a professional account:

  1. Open Instagram app > Profile > Settings and Privacy
  2. Go to Account Type and Tools > Switch to Professional Account
  3. Follow prompts, choose your category, and select Business
  4. Complete profile setup and link to a Facebook Page

Connect via Facebook:

  1. Go to Settings > Social Channels > Connect next to Instagram
  2. Log in to the Facebook account linked to your Instagram
  3. Choose the Instagram account and account type
  4. Click Add and then Done

Connect directly (no Facebook):

  1. Go to Settings > Social Channels > Connect next to Instagram
  2. Choose Connect via Instagram
  3. Enter your Instagram credentials
  4. Review and approve permissions

Note:
Direct connection limits access to Story insights due to API restrictions.

 

Connect Facebook

  1. Go to Settings > Social Channels > Connect next to Facebook
  2. Log in to the Facebook account with Page Admin access
  3. Select the Page to connect
  4. Click Add

Connect LinkedIn

Requirements: You must be a Super Admin on LinkedIn

  1. Go to Settings > Social Channels > Connect next to LinkedIn
  2. Log in to LinkedIn and approve access
  3. Choose the personal profile or company page
  4. Click Add

Connect Google Business Profile

  1. Go to Settings > Social Channels > Connect next to Google My Business
  2. Log in to your Google account
  3. Authorize permissions and select the Business Profile
  4. Click Add

Connect YouTube

Important:

  • You must verify your YouTube channel before connecting
  • Contact [email protected] after verification for full feature access
  1. Go to Settings > Social Channels > Connect next to YouTube
  2. Log in to your Google account
  3. Authorize permissions
  4. Choose the channel and click Add

Note: Disconnecting from your end may result in data loss (drafts/scheduled posts)

 

Connect Pinterest

  1. Go to Settings > Social Channels > Connect next to Pinterest
  2. Log in using Pinterest, Google, or Facebook credentials
  3. Authorize access to boards and pins

Connect Mastodon

  1. Go to Settings > Social Channels > Connect next to Mastodon
  2. Choose a listed server or enter your custom server name
  3. Log in and authorize access

Tip: Enter only the server name, not the full URL (e.g., use travels.zylker, not https://travels.zylker)

 

Connect TikTok

  1. Go to Settings > Social Channels > Connect next to TikTok
  2. Log in and authorize access

Note: TikTok is not available in India

Connect X (formerly Twitter)

  1. Go to Settings > Social Channels > Connect next to X
  2. Log in with your X credentials
  3. Authorize Zoho Social

Connect Threads

 

Requirements: You must have an Instagram account

  1. Go to Settings > Social Channels > Connect next to Threads
  2. Log in using Instagram credentials
  3. Review permissions and click Continue as
  4. Grant permissions to publish and monitor posts

Tip: To modify permissions later, remove Zoho Social access from Threads via Settings > Account > Website permissions

 

Connect Bluesky

  1. Go to Settings > Social Channels > Connect next to Bluesky
  2. Enter your Bluesky username and app password
  3. Click Connect Bluesky

Note: You must generate an app password in Bluesky for third-party access

 

Integrate WhatsApp Business

 

Requirements: You need a Facebook Business Account

  1. Go to Settings > Integrations > Connect WhatsApp
  2. Log in to Facebook
  3. Select or create a business portfolio
  4. Authorize Zoho Social to access WhatsApp
  5. Select the business phone number and click Choose

Integrate Telegram

  1. Go to Settings > Integrations > Connect Telegram
  2. In the Telegram app, search for BotFather
  3. Create or select a bot to get the API token
  4. Enter the token and bot username in Zoho Social
  5. Click Connect

Disconnecting Channels

  1. Go to Settings > Social Channels
  2. Click Disconnect next to the channel
  3. Confirm disconnection in the pop-up

Tips

  • Always check admin or super admin privileges before connecting
  • Linking via Facebook often gives better data access (for Instagram)
  • Disconnecting channels may lead to loss of drafts and scheduled posts — reconnect safely via support when needed
  • Use App Passwords (Bluesky) or Bot Tokens (Telegram) for integration

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