Optimizing Sales and Marketing Processes with Zoho One for Stamp Duty Claims

A leading property tax consulting service provider that specialize in providing services related to stamp duty, such as identifying potential rebates or exemptions that clients may be eligible for, and assisting with the process of claiming those rebates or exemptions. The company’s sales process involved a lot of manual work, gathering leads in email, tracking them in google sheets, manual lead assignment including sending contracts, collecting signatures, and following up with potential clients. The company faced several challenges in their sales process.

  1. They were using google sheets to track leads which made the process inefficient and hard to manage.
  2. Lead assignment was done manually via email which was not only time-consuming but also prone to errors.
  3. Contract generation was a labor-intensive process and required a lot of manual effort.
  4. The company also faced difficulties in tracking the performance of their Sales Reps and had no insight on the effectiveness of their marketing efforts as they outsourced their marketing efforts.

They reached out to Thoughlogik for a consultation & implementation of a solution that would streamline the sales and marketing process, help them close more deals efficiently and capture leads from multiple channels and to solve below pain points.

Solution

Thoughtlogik engaged with the company and understood the requirements and pain points during initial discovery session. Designed an integrated Zoho one solution which would include Zoho CRM, Zoho Analytics, Zoho writer, Zoho Sign, Zoho Campaigns and Zoho SalesIQ. These tools enabled the company to automate and streamline their sales process, making it more efficient and effective.

Zoho CRM:

With Zoho CRM, the company was able to,

  1. Manage all their leads, contacts, and deals in one place.
  2. Automate Lead generation via different channels like email parser, website contact forms using zoho forms, social media engagements using zoho social.
  3. Automate lead assignment based
  4. Automate records sharing based on rules
  5. Customize the modules to include custom fields
  6. Streamline business process using blueprints
  7. Automate lead conversions, email notifications, automate calculations in claims using client scripts
  8. Create contract and email templates

Zoho Sign

Zoho Sign is integrated with Zoho CRM to automate contract process. It helped the company to send and collect digital signatures on contracts and other documents, eliminating the need for manual signatures. This not only saved time but also made the process more secure and compliant.

Zoho Campaigns

Zoho campaigns enabled the company to create targeted email campaigns and track their effectiveness. This helped them reach more potential clients and increase their chances of closing deals.

Zoho SalesIQ

With Zoho SalesIQ, the company was able to track website visitor behavior and engage with them in real-time. This provided valuable insights into the interests and needs of potential clients, helping the company tailor its sales pitch and close more deals. Create and deploy codless chatbot to engage with new website visitors and to generate leads.

Zoho Analytics

With Zoho Analytics, the company was able to gain a deeper understanding of their sales performance and make data-driven decisions. This helped them identify areas for improvement and optimize their sales process for better results.

Additionally, Zoho Analytics also provided the company with real-time data and alerts, which helped them stay on top of their sales performance and take proactive measures when needed.

Overall, Zoho Analytics was a valuable addition to the company’s sales process, as it helped them to make better use of their data and make more informed decisions to improve their sales performance.

Implementation Process

The implementation of the Zoho One solution for the client followed a structured process to ensure a seamless transition and meet their unique business needs. The process included the following steps: 

1. Discovery & Requirements Gathering 

Worked closely with the client to identify key pain points, understand their business processes, and gather specific requirements to ensure the solution met their unique needs. 

2. Solution Design 

Designed a comprehensive Zoho One solution, integrating Zoho CRM, Zoho Creator, Zoho Sign, and Zoho Analytics, tailored to address client's business challenges and goals, with a focus on reporting and dashboard requirements. 

3.Development & Customization 

Developed custom modules, automation workflows, and reporting tools within Zoho Creator and Zoho CRM, such as contract pipelines, dynamic pricing structures, and custom dashboards, to streamline operations and enhance decision-making. 

4.Testing & Quality Assurance 

Performed extensive testing to ensure system functionality, data integrity, optimal workflow efficiency, and accurate reports and dashboards, resolving any issues before the solution went live. 

5.Deployment & Training 

Deployed the solution, delivered comprehensive training to Client's team on the use of the system, reports, and dashboards, and facilitated a smooth transition to the new platform, ensuring the team was equipped to leverage the system effectively. 

Results and Impact

By implementing customized Zoho one solution which includes Zoho CRM, Zoho Analytics, Zoho Sign, Zoho Campaigns, Zoho SalesIQ, the company was able to streamline its sales & Marketing process, close more deals efficiently and capture leads from multiple channels. The company saw a significant reduction in errors and delays, as well as an increase in the number of closed deals. In addition, the company was able to improve the customer experience by providing a more personalized and efficient service. With Zoho CRM, the company was able to get a clear view of the performance of their Sales reps and also able to track and measure their marketing efforts.

With Zoho One, the company was able to improve the efficiency, effectiveness, and scalability of its sales process, enabling the company to grow its business and meet its revenue goals.

“Thanks to ThoughtLogik's expertise in implementing Zoho One, we've streamlined our sales and marketing processes, reducing errors and increasing closed deals. The solution has improved customer experience and provided better insights into sales and marketing performance, helping us scale. 
Simon Smith

Start Your Journey with Thoughtlogik.

Experience the power of our solutions, request a free consultation now!

Contact Us